Lifestyle Architect

If you’ve been following me long enough, you know I LOVE using email newsletters as a business tool and part of the overall business strategy. You don’t have to be a prolific writer or write your own long-form content to produce an email newsletter, I’m pretty sure you could pick one of these six types […]

While I don’t believe in relying on any one social media platform, but this is interesting to know. I’m sure it’s a question that’s on many of your minds.

As brands and agencies are starting to hire more content creators (or outsource jobs to them), this gives you a nice look into what a typical “work” day for such a creator is like. But… …this trend is something I foresee as something that could easily disappear overnight very quickly. Why? If you solely rely

Writing a book (whether self-published or published via a traditional book publisher) is one of my favourite tools for establishing authority & credibility. But most consultants & knowledge experts I encounter feel writing a book is like climbing K2. Here’s a step-by-step guide to getting that book out of your head and out into the

One of the businesses I started years ago was an a marketing agency. And I absolutely hated it. I won’t get into the details of it in this post, but what I realized was: I don’t like working one-on-one with clients I MUCH rather sell products (or productized services) I preferred creating useful content vs

One of the best ways to grow your email newsletter is to run a referral program. Just look at the email heavyweights such as Morning Brew and The Daily Upside. They built their media empires with referral programs. But… …don’t make this mistake, according to Ariyh, you don’t want to offer this type of reward

If you’re a consultant, coach or some kind of knowledge expert – then it’s likely overcoming the Curse of Knowledge problem is a problem occurs regularly. (I know I’ve seen it working with dozens of experts over the years). Here’s how you can overcome the Curse of Knowledge.

Tiny Empires is built on the premise of building a sustainable business run by 1-2 (or at least a small handful) of people without the need for hiring a large team of employees. Now, more than ever, it’s definitely achievable. Look at how Laura Belgray built her $1M one-woman business. Or how Graham Cochrane runs

Meta (the social media icon formerly known as Facebook), has been tweaking both Facebook and Instagram to be more like TikTok. Two of Instagram’s biggest accounts, Kylie Jenner and Kim Kardashian, are not happy about the shift to short-form video away from photo sharing. I don’t blame either. I’m not sure if trying to be

1,000 seems to be the magical number for people to aim for. I guess it’s mostly due to Kevin Kelly’s essay on 1,000 true fans. In any case, whether you get 100, 1,000 or 10K email subscribers, twelve writers share how they got to their first 1K email subscribers.